Facebook in collaboration with USAID and State Bank of Pakistan has launched ‘Business Resilience through Financial Education (BRFE)’ under their “SheMeansBusiness” initiative in Pakistan. The program is already operational in over 21 countries and has uplifted millions of women through digital education around the world.
BRFE was inaugurated in an virtual ceremony by the Deputy Governor of State Bank of Pakistan Sima Kamil and US Embassy Islamabad Chargé d’affaires Lesslie Viguerie. Some senior government officials from Chambers of Commerce, USAID, Ministry of Commerce, and Pakistan Poverty Alleviation Fund (PPAF), and Facebook representatives attended the meeting as well.
The keynote address was delivered by Global Head of SheMeansBusiness Beth Ann Lim. During her speech she elaborated Facebook’s motivation behind BRFE “SheMeansBusiness mirrors Facebook’s long-term commitment to supporting the economic development of women in the APAC region, with a strong focus on sustainability of women-led businesses.”
Through this initiative, Facebook hopes to make women-run businesses, especially small and medium enterprises, more resilient and sustainable by teaching them financial literacy and establishing digital skills. Ms. Viguerie, highlighted the fact that the US Government understands the key role economic empowerment of women plays in the development of Pakistan and that investing in women’s empowerment can help eradicate extreme poverty.
USAID and Facebook had already tested its BRFE program with graduates of its SheMeansBusiness digital marketing training program. In Pakistan, both partners implemented the SheMeansBusiness Programme in May 2022, to promote high levels of digital marketing and financial literacy among women entrepreneurs.